It’s always a challenge to churn out titles for blog posts, pins for Pinterest, and any social media caption really. I’m a creative soul, can hold my own as a writer, and am rarely at a loss for words. But reducing design to language? To hashtags? Don’t get me started on search engine language! Bespoke triumphs synthesized from layers of history, art, craftsmanship, thoughtfulness, and vision? The work deserves far more reverence than we ever pay it. Who am I to attach adjectives? We considered breathtaking bespoke work not long ago from Beata Heuman, a brilliant London-based maker of Swedish-English beauty whose work positively sings with wonderful whimsy. I hope I can hum a little harmony and invite you to sway.
![Green floral wallpapered bedroom - Beata Heuman; photo by Robert Reiger. #romanticbedroom #swedishfarmhouse](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-007-robert-reiger-photo.jpg)
Design: Beata Heuman; Photo: Robert Reiger and Simon Brown
Beata Heuman’s Swedish-English Beauty
So much playfulness and atmosphere to breathe!
![Bold blue sofa and yellow chairs in a space by Beata Heuman - photo by Simon Brown.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-009-simon-brown-photo.jpg)
I’m just so fond of designers who remind us there are no rules…who boldly break the ones others taught us without apology.
![Beautiful child's bedroom with mural - Robert Reiger photo and Beata Human interior design. #beataheuman #swedishfarmhouse #farrowandballsettingplaster](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-010-robert-reiger-photo.jpg)
When there’s lack of pretense but imagination and tenderness are overflowing…
![Beautiful bathroom - Simon Brown photo and Beata Human interior design. #beataheuman #swedishfarmhouse](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-010-simon-brown-photo.jpg)
you arrive at rooms utterly original and wholly meant for living and dreaming.
![Whimsical living room by Beata Heuman and photo by Simon Brown.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-007-simon-brown-photo.jpg)
It can be tricky to guess an exact neutral paint color used by a designer. So we have to pay attention to clues.
![Farrow & Ball Strong White walls in Beata Heuman's London living room. (From her book EVERY ROOM SHOULD SING, Rizzoli, 2021). #farrowandballstrongwhite](https://www.hellolovelystudio.com/wp-content/uploads/2023/11/00001-beata-heuman-london-living-room-1440x1073.jpg)
In her own London home (above), Beata Heuman says walls are painted this color:
She says as whites go, you just can’t go wrong.
![Interior design by Beata Heuman - photo by Simon Brown.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-008-simon-brown-photo.jpg)
If you have read this blog for long, you know by now that a paint color perfect in one context could be all wrong for another. Sample sample sample! Sample at least three similar tones (at least!) and view them side by side throughout the day.
![Encouragement quote from Michele of Hello Lovely Studio. #encouragementquotes #hopequotes](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/hope-quote-something-wonderful-michele-hello-lovely-studio.jpg)
Beata Heuman’s EVERY ROOM SHOULD SING
Swedish-born, London-based interior designer Beata Heuman worked for Nicky Haslam for nearly a decade before founding her studio in 2013.
![BEATA HEUMAN: Every Room Should Sing (Rizzoli, 2021) book cover. #beataheuman](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-every-room-should-sing-book-cover-rizzoli-2021.jpg)
It didn’t take long before the bespoke furniture and designs she dreamed up appealed to many others.
![Green floral wallpapered bedroom - Beata Heuman; photo by Robert Reiger.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-006-robert-reiger-photo.jpg)
For me, there’s a child-like wonder in all of the delightful color. And such imaginative longing. A fondness for the blue pattern on a sugar bowl (maybe from childhood in Sweden?) becomes a design for a fabric. And that fabric can wrap walls so a delightful dream of living in a sugar bowl can live large!
![Sugar bowl inspired wallcovering - Simon Brown photo and Beata Heuman interior design. #beataheuman #swedishfarmhouse](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-024-simon-brown-photo.jpg)
And little me, many miles across the pond can also delight in that pattern because once upon a time, in my own childhood, I was served endless Swedish pancake breakfasts from a Swedish immigrant I called “Gram” with her Willoware plates and a boldly blue patterend sugar bowl!
![Charming dining room by Beata Heuman - photo by Simon Brown.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-006-simon-brown-photo.jpg)
Beata’s designs feel very practical in spite of the quirky moments sprinkled here and there.
![Beautiful child's bedroom with mural - Robert Reiger photo and Beata Human interior design. #beataheuman #swedishfarmhouse](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-011-robert-reiger-photo-1440x1091.jpg)
There are so many thoughtful details, yet plenty of room to “sing along” and make memories against the backdrop of the fabrics, wallpaper, lighting, furniture, and objects she designs.
![Farrow & Ball Oval Room Blue on kitchen cabinets in a London home Beata Heuman designed. #ovalroomblue #bluekitchencabinets](https://www.hellolovelystudio.com/wp-content/uploads/2023/11/beata-heuman-london-kitchen-oval-room-blue-farrow-ball-1.jpg)
The designer has so much fun with her lighting!
![Beautiful child's bedroom - Robert Reiger photo and Beata Human interior design. #beataheuman #swedishfarmhouse](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-009-robert-reiger-photo.jpg)
What to Expect From Her Book
EVERY ROOM SHOULD SING is organized according to design principle, with each chapter giving us fresh takes on decorating and elevating the ordinary.
![Green checkered floors in a space designed by Beata Heuman - photo by Simon Brown.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-011-simon-brown-photo.jpg)
Don’t you love a design philosophy encouraging you to find your part in the symphony rather than mimic the soloist?
![Teal tile in a shower in a bath with design by Beata Heuman - photo by Robert Reiger.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-012-robert-reiger-photo.jpg)
Not that we could duplicate these truly unique spaces!
![Bold teal handmade tiled shower - Beata Heuman; photo by Robert Reiger.](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/beata-heuman-008-robert-reiger-photo.jpg)
London town houses and Nantucket interiors in the book are beautifully bespoke and breathe with cheerful color palettes and delicious textures.
![Hello Lovely Studio wonder & whimsy decorating ideas. #scandistyle #swedishstyle #kidsrooms](https://www.hellolovelystudio.com/wp-content/uploads/2023/10/001-hello-lovely-studio-wonder-whimsy-mood-board-banner.jpg)
Tour the designer’s own Swedish farmhouse here:
Find more inspiring designs and resources on Beata Heuman’s site.
I independently selected products in this post—if you buy from one of my links, I may earn a commission.
Peace to you right where you are.
-michele
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You always have interesting posts. Thank you.
Author
Thanks for being here and the kind words. 🙂