Such happy colors and whimsy in the designs of Beata Heuman who draws from her heritage to imagine Swedish country style with a twist. “Country” touches include heartwarming design elements you might associate with a Swedish farmhouse such as delightful checkerboard floor patterns. The rusty reds, bold blues, and sweet yellows also come together to create a freshened and lighthearted Nordic vibe. While the understated yet playful look echoes country, it feels quite welcome in urban environments where it can be an unexpected departure from all the hustle and bustle.
Design: Beata Heuman Photography: Robert Reiger and Simon Brown
Swedish Country Style from Beata Heuman
You can’t help but note the designer’s preference for playful patterns!
There’s something utterly nostalgic and personal about these spaces she touches.
So much character and whimsical romance.
Much of her aesthetic hails from a childhood spent in southern Sweden.
Heuman says living at her family’s Swedish farmhouse was isolating and led to entertaining herself often with creativity.
This explains so much of the imaginative designs from hand-painted wallpaper to charming light fixtures she now designs.
Colorful Mix in Eclectic Interiors
In the bath below, shiplap covers the walls and ceiling and is painted with milk paint. Isn’t the painted floor cheerful?
The roman blind is made from a Nicky Haslam fabric called Balcony Stripe.
Wondering what white paint the designer loves using? We addressed that in this story, where I mention she says you can’t go wrong with this one:
I’m loving the way each space has a different flooring for a couple of reasons. First, it suggests history and that the home has evolved over time. Second, there’s an informality when the floor material varies as it did in homes from eras past. Third, it’s what I settled on for our own home because it would have been too much DIY to re-do everything with one material! Hahahaha.
The collected willoware plates on the wall in Beata’s own kitchen in Sweden (below) take me back to my childhood! My Swedish Gram served us on these plates everyday.
Oh that degournay hand-painted scene in the dining room! It feels right at home in Sweden even though the inspiration is from Italy. The designer says the magical scene was inspired by a 1st century BC fresco in the the Palazzo Massimo Museum in Rome. See more of it in this:
And that is linoleum on the kitchen floor! So nostalgic.
Have you noticed the playful curves of the lighting and furniture? It keeps the designs from feeling too serious, don’t you agree?
In Beata Heuman’s own Swedish home, the bedroom her girls share has a unique hand embroidered paper on the walls by degournay.
The designer notes, “We designed this hand embroidered paper especially for this room. I wanted the scale to look slightly wrong; which is why it is a bit bigger than you’d expect to get a dolls house effect.”
The girls’ beds are cast iron and from Cornish Bed Co., who still make beds in the traditional Victorian tradition.
The reading lights are a collaboration between BH and @originalbtc. Between the beds is a vintage mirror (by Hans-Agne Jacobsson) and 1930s sideboard.
In the Spirit of Wonder & Beata Heuman Style
Visit Beata Heuman’s IG for more inspiration!
I independently selected products in this post—if you buy from one of my links, I may earn a commission.
Peace to you right where you are.
-michele
Thanks for shopping RIGHT HERE to keep decor inspiration flowing on Hello Lovely!
Hello Lovely is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn fees by linking to Amazon.com and affiliated sites.
