Hello Lovely Small Business: Urban Farmgirl

Urban Farmgirl is my favorite local small business, and I have been shopping their wonderful country, rustic and farmhouse homewares since they opened. You may recall my posts covering Main Street Market which was the brainchild of THE urban farmgirl and shop’s owner, Mary. Hello Lovely Small Business: Urban Farmgirl will introduce you to a few of their lovely finds you can score online.

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Darling country decor shop in Northern Illinois – Urban Farmgirl will certainly steal your heart.

Photos: Urban Farmgirl

Hello Lovely Small Business: Urban Farmgirl

Hello Lovely Small Business: Urban Farmgirl - in Rockford IL on Rural Street.
Hello Lovely Small Business: Urban Farmgirl…certainly lovely indeed.

What you see above is Urban Farmgirl’s founder, Mary, in front of the Rockford store. Since the shop is a house in the middle of a residential neighborhood, a lot of folks assume it was converted into commercial use.

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However, it was formerly the neighborhood grocery store! Isn’t that heartwarming?

Michele and E at Urban Farmgirl in Rockford, IL.
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My friend E. and I posed on the vintage truck in front of the shop at Christmas time. And we decked E’s house with more Christmas bells than I can say! (That red welcome mat came home with me too!).

American farmhouse Christmas decor and vintage holiday decorating ideas at Urban Farmgirl in Rockford, Illinois. #hellolovelystudio #urbanfarmgirl #christmasdecor #farmhousechristmas #holidaydecor
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Shoppers visit UF from all around the country, and the farmhouse trend seems not to be going anywhere. (Although marketers like Wayfair are pushing more ‘industrial farmhouse’ style now.)

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

Urban Farmgirl’s brick and mortar shop is open two weekends a month, each time stocked with fresh goods, furniture & displays.

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

You’ll find offerings from local artists, gifts and decor you’ll only find here, and the best help from friendly, design savvy staff. Visit them in Rockford, IL at 2202 Rural Street.

Everything you see here is available from Urban Farmgirl online!!! So shop and support this amazing small business!

Hello Lovely Small Business: Urban Farmgirl - come see lovely finds from their online shop.

Mary and her incredible staff (I’m speaking from firstand experience, friends!) freshly re-stock and re-style Urban Farmgirl’s shop all the time. It’s a wonderland with smiles around every corner.

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Darling country decor shop in Northern Illinois – Urban Farmgirl will certainly steal your heart.
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Farmhouse Decor & Gifts for Home

The expert curation at the shop means you’ll find smart decor you won’t find anywhere else.

Hello Lovely Small Business: Urban Farmgirl - come see more finds from their online shop.

For example, textual art and signage are still wildly popular decor items, but Urban Farmgirl always has the best selection from local artists and clever makers!

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

Urban Farmgirl’s Main Street Market

If you have the chance to shop the market (in May and September) at the Boone County Fairgrounds, you won’t regret it! I haven’t missed a single market since its inception so look for me!

This will give you a taste…

And now, let’s explore more finds online:

Hello Lovely Small Business: Urban Farmgirl - come see more online finds from the shop!
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Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Darling country decor shop in Northern Illinois – Urban Farmgirl will certainly steal your heart.
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Brene Brown inspirational quote about imperfections on hello lovely studio. #brenebrown #imperfection #personalgrowth #quotes
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

Vintage Style & Friendly Prices

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
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Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Whimsical, rustic, and farmhouse friendly finds as well as personalized gifts and hand-lettered everything.
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Inspirational quote about grace from Brene Brown on Hello Lovely Studio. #brenebrown #inspirationalquote #grace #quotes
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

Personalized Home Decor

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Inspirational quote on hello lovely studio: be your own hero. #inspirationalquote #personalgrowth #quotes
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Whimsical, rustic, and farmhouse friendly finds as well as personalized gifts and hand-lettered everything.
Funny quote and humor on Hello Lovely Studio about quarantine, self distancing and pandemic 2020. #humor #funnyquote #introverts
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
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Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

You’ll Love the Apparel & Accessories Too!

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Whimsical, rustic, and farmhouse friendly finds as well as personalized gifts and hand-lettered everything.
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

Perfect for My Doorstep

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
In case you love modern farmhouse decor…visit this charming shop in Rockford, IL!

I’m guessing these bottles are flying off the shelf!

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor

Aren’t These Planter Bags Darling?

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
In case you love modern farmhouse decor…visit this charming shop in Rockford, IL!

URBAN FARMGIRL: noun. A girl who loves the simple things. She’s a dream-chaster; a go-getter. She always takes the road less traveled and wears her favorite boots for the ride. See also: dreamer, maker, doer

Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
Rustic and whimsical farmhouse decor from Urban Farmhouse in Rockford. #urbanfarmgirl #farmhousedecor #homedecor
In case you love modern farmhouse decor…visit this charming shop in Rockford, IL!

To see more farmhouse design inspiration, see THIS and THIS.

Affiliate links follow and won’t cost you a penny more while they earn this blog a small commission…thanks so much for using them to keep this site running.

Wonderful Books to Get the Look

This first suggestion, City Farmhouse Style by Kim Leggett is perfect for vintage and antique lovers. I was fortunate enough to vacation last year in a fairy tale of a cottage with interior design by Kim Leggett, and it truly was a dream!

This book by Nora Murphy is one I couldn’t put down, and I told you all about it HERE.

She has so much more than shiplap to offer us!

If cozy, white, and cottage are buzzwords for you…

Peace to you right where you are.

-michele

Shopping for items you already intended to buy on Amazon RIGHT HERE (not just items mentioned in posts) or home decor keeps decor inspiration flowing on Hello Lovely!

Hello Lovely is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn fees by linking to Amazon.com and affiliated sites.

Gold Milagro Heart
French Basket
Courtney Lamp Base
Gold Starburst Mirror
Tuscan Terracotta Urn Vase
Gold Sacred Milagro Hearts
Rustic Reclaimed Elm Cabinet
Flameless Candles & Remote
Antiqued Brass Candlesticks
Natural Linen Napkins
Bonjour Pillow
Vintage Chinese Bench
Round Bronze Accent Table
French Country Lamp
White Ruffle Spread + Shams
French Laundry Basket
Metal Martini Table
Distressed White French Country Chandelier
Farmhouse Dining Table
French Country Headboard
Oval Back Counter Stool, Set of 2
Turkish Cotton Blanket
Linen & Burlap Tufted Ottoman
Gertrude Wood Bench
Weathered 4-Door French Cabinet – 71″
Upholstered Dining Chair Set
White Ruffle Quilt Set
French Louis Style Arm Chair
Avignon Coat Rack With Hooks
Round Farmhouse Dining Table
Linen Slipcovered Dining Chair, Set of 2
Louis Upholstered Bench
Pamela Arm Chair
Sweater Weave Basket
Rustic Wood Candleholders
Aged Terracotta Pots
French Country Wood Chandelier
French Linen Dining Chair
Galvanized Console Table
French Farmhouse Dining Table
Bar Stool
Beachy White Slipcovered Sofa
Rattan Armchair
Diptyque Oyedo Candle
Cross Back Dining Chair
French Country Candle Holder
French Industrial Metal Cafe Chair (Set of 2)
Designer Favorite Wall Mirror
White Farmhouse Lantern Pendant Light
French Country 6-Light Chandelier
French Country Loveseat
French Country Upholstered Arm Chair
Faux Bois Candleholders
French Ticking Stripe Pillow
Jute Area Rug
French Candle Style Chandelier
Reclaimed Wood 3 Leg Stool
Belgian Linen Sofa
Rustic Wood Candlestick Set
French Market Basket
Linen Modern Wing Chair
French Country Farmhouse Baskets
Magnus Table Lamp
Spindle Leg Upholstered Bench
Belgian Style Lamp
Modern Farmhouse Lamp
White Slipcovered Sofa
Scrubbed Wood 5-Light Chandelier
Arched Champagne Wall Mirror
Moravian Star 1-Light Pendant
Highback Armchair
Mini Pendant Light
White Vase Set
Round Woven Placemat Set
Fireclay Farm Sink (Reinhard, 30″)
Matelasse Coverlet
Quilted Coverlet
Boheme Madera Bench
Belgian Linen Duvet Set
Round Marble Side Table
Rustic Pedestal Farm Table
Teak Farmhouse Stool
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2 Comments

  1. Mumbai
    March 24, 2020 / 10:49 am

    it’s our all responsibility to support these little shops who struggle a lot at this time. As I buy usually in groceries and that other kind of small shops it is not possible now because they are all closed due restrictions in EU. Though glad Supermarkets are still open . Stay safe

    • Michele
      Author
      March 24, 2020 / 10:55 am

      Thanks for echoing this important reminder – it is difficult enough for small businesses to succeed without any pandemic. Staying safe and keeping others safe by remaining at home.

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