Since this is a decor inspiration blog, I thought you might be curious (as I am) about which decorating and home improvement television shows are snagging the most attention from viewers. We’ll look at the top six in this post answering What Home Improvement Shows are Most Popular in the USA?
What Home Improvement Shows are Most Popular in the USA?
Joybird recently shared awesome infographics (like the one below) which reveal a ton of info on the topic. Find your state and see if you are surprised at what decorating or home improvement show is most popular!
Joybird used Google Trends to determine the most popular home improvement shows in America by analyzing state-to-state search data for the last 12 months. (So keep in mind these results don’t reflect which shows racked up the most views; rather, these shows were searched on Google the most.)
#1 Home Improvement Show: FLIP OR FLOP
I was not surprised to learn FLIP OR FLOP took the top spot. Maybe the dramatic transformations on the show resonate with Americans because of how satisfying it is to see beauty rise from ashes. (You know by now I am bound to relate any discussion at all to some correlate in the spiritual realm!)
FLIP OR FLOP seems largely formulaic (auctioned eyesores become luxurious properties), and perhaps knowing what to expect is satisfying to viewers who experience enough unpredictability in their personal and professional lives.
The condition of the fixer Tarek and Christina choose to tackle on any given episode is typically filled with garbage, extremely neglected, and ugly inside and out. The episode below is known as the “Flea Bag Flip.”
A drama within the drama of this show plays out as tension between the stars of the show. And I don’t just mean that the couple are divorced. One party consistently desires to spend conservatively on the flip, and the other is a risk taker seeking to entice buyers with trendy glam.
Is this your favorite show, or do you favor another decorating show on the list?
#2: FIXER UPPER
Flip or Flop is searched online significantly more than FIXER UPPER which took the number two spot in Joybird’s analysis.
Care to step inside Chip and Joanna’s farmhouse in Waco? (I had fun seeing the exterior in person when we drove by it on a visit to the Silos.) The Fixer Upper stars don’t ever give tours, so you may wish check it out:
For every argument and ‘blingy’ moment on Flip or Flop, Chip and Joanna seem to share more silly or sentimental ones.
There’s a relational harmony viewers seem to love almost as much as all the shiplap on FIXER UPPER. The only conflict in the show’s formula seems to be that awkward phone call to the homeowner when a non-budgeted expense surfaces.
#3 Home Improvement Show: HOME TOWN
I had no idea the quintessentially Southern, HOME TOWN was so wildly popular, and I’m thrilled for the Napiers!!!
In the episode below, a gentleman moving to Laurel, Mississippi commissioned the team to renovate a ranch home and handed them a blank check for the job! (It’s more typical to see budgets of $100-200K on Home Town).
HT is a newer show (new to me) I’ve fallen for, and there is always something new to learn about old homes, DIY projects, or a fresh look with vintage style. Ben and Erin create something highly memorable and personal for every project they take on, so there’s this strong sense of authenticity.
For example, while the Gaines’ commission a special piece of furniture and shop for vintage accessories, the Napiers still seem to have time to create art and furniture themselves.
If you have yet to see the show, I highly recommend it!
#4: THIS OLD HOUSE
The PBS series THIS OLD HOUSE is still going strong after 40 seasons! Can you believe the first episode aired in 1979? The Charleston houses they tackled reminded me of our visit to that magical place a few months back.
The first ten years were presented by Bob Vila before Steve Thomas took the reigns until 2003, when Kevin O’Connor stepped in.
This Old House covers a whole-house renovation over several episodes, and there is always plenty of instruction on this show. What a testament that the brand is still thriving, and viewers are searching online for more info about the show.
#5 Home Improvement Show: SWEAT EQUITY
The DIY Network’s SWEAT EQUITY is in the #5 position and almost as popular as This Old House. In fact, the show draws about the same number as searches as Sarah’s House, House Hunters, and Flipping Out.
SWEAT EQUITY features licensed contractor Amy Matthews and her team of DIY Network experts.
The show’s mission is to help homeowners tackle weekend projects themselves, providing tips to build equity along the way. Increasing the value, appearance, and enjoyment of our homes is an attractive prospect and explains this TV show’s wide appeal.
#6: SARAH’S HOUSE
Sarah Richardson is a reader favorite on Hello Lovely, and no surprise…her HGTV show SARAH’S HOUSE is hugely popular at number six.
If you have been watching the designing Sarah Richardson in action since the 90’s like moi, then you have likely grown to respect and admire her simple, timeless, classic style.
The Full List of the Most Popular Home Improvement Shows in the USA
Is your favorite home show on the list? Do you routinely search for resources or images from a particular home improvement show?
Check out these recent stories in case you missed ’em:
Peace to you right where you are.
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