How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Magnificent French Country home with stucco facade, shutters, and eyebrow dormer windows. Houston home by Robert Dame

How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Whether you are gearing up to sell your home this very moment or just flirting with the idea, you will definitely want to consider these real estate tips for selling your home for top dollar! I hope you’ll PIN this post for reference later and to share with your friends.

Sell Your Home for Top Dollar - 8 Tips to Help! #realestate #marketing #home

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After buying and selling five homes of our own, we have learned some helpful real estate marketing tips along the way. For example, one thing I am sure of: PRETTY SELLS. Location may be everything, but PRETTY goes a long long way even when a home’s setting is not ideal. But let’s not rely on my personal experience and biases, let’s look at recent research from Zillow to explore 8 real estate marketing tips.

photo at topPhotography: Max B Photography/Source: Har.com/Architect: Robert Dame – Southampton Homes

Affiliate links follow and using them for purchases won’t cost you extra yet may earn me a small commission.

How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Breathtaking French Country stone cottage exterior in Utah with mountains. #stone #FrenchCountry #frenchfarmhouse #homeexterior #cottagestyle

How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips} Tour this home!

1. Sell at the Right Time.

The best time to list your home for sale? Definitely in the SPRING! If your home is located near New York, Chicago, or San Francisco, the best time to list is the last two weeks of April. If you live in the Los Angeles area, the last two weeks of May are ideal. For everywhere else in the nation, the first two weeks in May are your best bet for listing and receiving top dollar. Zillow reports that listings during this May 1-15 period nationwide, sell almost two weeks faster.

Dining room with Mid-century Modern decor in Drew's Honeymoon House - The Property Brothers.

This is Drew’s Honeymoon House (Property Brothers). Read about it here.

2. Be Strategic With Your Home’s Listing Description

“For-sale listings touting spa-inspired bathroom features or entertainer-friendly kitchen amenities sell for more money than expected,” according to this recent Zillow analysis. That study looked at the descriptions (which mentioned home features, design styles, and amenities) of almost 4 million listings in America which closed in 2016.

What features specifically make a big difference for mentioning in the listing to get top dollar?

Theater Room/Media Room, Craftsman style architecture, Modern farmhouse style, Chef’s Kitchen, Professional Appliances, Farmhouse Sink, Prep Sink, Pizza Oven, Wine Frig, Carrara Marble, Shed or Garage studio, Outdoor fireplace, Outdoor Kitchen, Pet shower, Carrara Marble, Freestanding Tub, Pet shower, Steam shower, Coffered Ceiling, Meditation Room, Herringbone floors, Heated floors, and Solar panels.

Theater Room/Media Room

Browse home theater design and living room theater decor inspiration. Discover designs, colors and furniture layouts for your own in-home movie theater. #theaterroomdecor

Theater Room – via J Birdny. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

According to the report, home buyers are willing to pay 19% more for a home with a theater room.

Dunkley Manual Recliner

Recliner Chair: FIND HERE

These Design Styles Are Popular & Trending

Craftsmanstyle home exterior with navy blue siding, cedar shake, and white pillars. #craftsman #beachhouse #navy #home

Craftsmanstyle exterior via Sadie & DaisyHow to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}.

Craftsmanstyle Style Architecture

Modern farmhouse living room with French Country decor and Swedish antiques. Design by Eleanor Cummings.#livingroomdecor #EuropeanCountry #FrenchCountry #swedish #cupboard #homedecor #modernfarmhouse

Tour this home! How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Modern Farmhouse Style

Modern Farmhouse Finds!

French Linen Dining Chair Set of 2
Cara White Sofa
Galvanized Console Table
French Farmhouse Dining Table
27″ Bar Stool
Rattan Side Table
Beachy White Felicity Sofa
Beachy White Armchair
Rattan Armchair
Aidan Gray Collier Lamp
Light Grey Rattan Chair
French Country Altar Candlestick
Round White Saarinen Style Dining Table
Black & White Wool Area Rug
French Tolix Style Metal Side Chair (Set of 2)
Modern Farmhouse Wall Mirror
Linen Curved Loveseat
White Farmhouse Lantern Pendant Light
French Country 6-Light Chandelier
French Country Loveseat
French Country Upholstered Arm Chair
Reclaimed Elm Accent Stool
Rustic Ring 12-Light Chandelier
French Upholstered Gray Bench
Bridge Kitchen Faucet (Stainless)
French Country Lantern Pendant
Jute ARea Rug
Leather Club Chair
Old World 2-Light Sconce Pair
French Candle Style Chandelier
Swedish Writing Desk
French Linen Sofa
Rustic Wood Accent Stool
Rustic Wood Candlestick Set
French Market Basket
Linen Modern Wing Chair
French Country Farmhouse Baskets
Linen Slope Arm Dining Chairs
Parisian Glass Bottle Vase
Life is Beauty…Pillow
Magnus Table Lamp
Spindle Leg Upholstered Bench
Concrete Table Lamp
Modern Farmhouse Lamp
Sarah’s Marble Coffee Table
Sarah’s Slipcovered Sofa
Tufted Headboard
Scrubbed Wood 5-Light Chandelier
White Writing Desk
Arched Champagne Wall Mirror
White Maze Quilt Set
Fair Isle Green Rug
Sarah’s Bedroom Lamp
Grey Accent Chest
Moravian Star 1-Light Pendant
Highback Armchair
Mini Pendant
Inverted Pendant Light
Modern Brass Sconce
White Vase Set
Arteriors Swivel Bar Stool
Apothecary Chest
Grainsack Stripe Armchair
Leather Patchwork Ottoman
Sarah’s Chesterfield Sofa
Black Tray Table
Industrial Task Lamp
Round Wall Mirror
White Honeycomb Mosaic Tile
Industrial Sconce
Fireclay Farm Sink
Leather Chesterfield Sofa
Round Marble Side Table
Modern farmhouse Style Bar Stool
Teak Farmhouse Stool
Modern farmhouse kitchen with navy cabinets, vintage zinc pendant lights, and clean airy high ceilings. #kitchendesign #kitchendecor #modernfarmhouse #moderncountry #homedecor #farmhousedecor

via House Beautiful. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Barn Style Farmhouse Pendant Light! Stetson 1-Light Pendant

Barn Style Farmhouse Pendant: FIND HERE

These Specific Kitchen Features

White modern farmhouse kitchen with subway tile, beadboard, and wood top island. #modernfarmhouse #kitchen #whitekitchen #blackandwhite

via Crowd Decor. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Industrial Cage 1-Light Mini Pendant

Industrial Farmhouse Cage Pendant Light: FIND HERE

Chef’s Kitchen, Professional Appliances, Farmhouse Sink, Prep Sink

Classic White Kitchen with Pizza Oven - traditional - kitchen - boston - Crown Point Cabinetry

via Houzz.  How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Pizza Oven, Wine Frig, Carrara Marble

Personalized home coffee bar ideas - blue kitchen cabinets, marble backsplash, and two wine refrigerators.

via Simply Home. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

36 Bottle Single Zone Freestanding Wine Cooler

36 Bottle Wine Frig: FIND HERE

Elegant and luxurious traditional style kitchen with blue walls, white cabinetry, black work table, black range, and magnificent marble tops.

via Alle Ideen. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Shed or Garage Studio

Garden shed from episode of Fixer Upper where Chip and Joanna build and design a new garden shed, garden and chicken coop for their own farm? The inspiration for the she shed is the huge diamond-paned window that she has been storing in her massive warehouse filled with amazing flea market finds. #gardenshed #fleamarketgardening #sheddesigns #sheshed

via Fixer Upper. See another French Country Fixer Upper Renovation!

Santa Rosa 12 ft. x 8 ft. Cedar Garden Shed

Cedar Garden Shed Kit 12′ x 8′ : FIND HERE

Outdoor Fireplace & Kitchen

Outdoor Kitchen with Pizza Oven. #pizzaoven #outdoorkitchen #housedesign

via Pinterest (Source unknown). How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Pet Shower

Bold blue tiled pet shower in a laundry room designed by Dina Bandman for the San Fransisco Decorator Showhouse made my jaw drop in the best way possible, #petshower #luxurious #laundryroom #bluetile

via Dina Bandman. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

These Specific Bathroom Features

Stunning all-white master bathroom with gray and white carrara marble flooring, brass wall sconces with lamp shades, round vanity mirrors with gold frames, bright brass sink faucets, gray marble counter tops and classic traditional white cabinets. #whitebathroom #luxury #bathroomdesign #carrara #serene

via Neutral News. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

3" x 8" Marble Subway Tile in White Carrara

3″ x 8″ Carrara Marble Subway Tile: FIND HERE

Carrara Marble

Freestanding tub in luxury bathroom with Meraki White Carrara Bardiglio Marble Tiles. #bathroomdesign #freestanding #bathtub #luxurybath

via DecorPad. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Bathroom design! 54" x 29" Freestanding Soaking Bathtub

Freestanding Soaking Bathtub: FIND HERE

 Freestanding Tub

Buyers may pay 21% more if you have one, according to Zillow’s report.

Must Have: Steam Shower + Sauna Combo *(but bigger... and with a freestanding jetted tub) #SteamShower

via BathroomPhaucets. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Steam Shower

Coffered Ceiling

Gorgeous coffered ceiling in dining room with beachy, coastal, traditional style decor. The white slipcovered dining chairs around the rustic round table are so welcoming! #diningroom #beachhouse #cofferedceiling #coastaldecor #traditionaldecor

via Pinterest (Source Unknown. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Meditation Room

Shop the Room! Sarah Richardson {Belvedere Rooftop Gallery}: Built in benches around inside of Belvedere with red and gold accents

This is Sarah Richardson’s inspiring “Belvedere” Room: Read more here.

Especially in Southern California!

Herringbone Floors

Magnificent white kitchen with classic design, herringbone floors, modern round pendant lights, and brass hardware. #whitekitchen #herringbone #classicdecor #modernfarmhouse #kitchendesign

via Becki Owens. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Heated Floors & Solar Panels

For the home, solar power is the most accessible and sustainable renewable energy source available and much less noisy than a wind turbine. Of course, there are pros and cons of installing a solar power system in your home, some of which are further explained below.

via GreenerIdeal. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

According to the report, buyers may pay 21% more for the feature of solar panels.

Traditional Swedish style dining room by Catrin Cargill with crystal empire chandelier. #swedish #diningroom #crystalchandelier

via Katrin Cargill. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

3. Declutter & Clean Thoroughly

Here’s a great article on how to declutter. And just in case you want a great guide to get you energized and prepped for a thorough cleaning of your home, visit this story.

Exquisite entry in French Country home with plastered ceiling, French stone clooring, and French Country decor. Segreto Finishes.

via Segreto Finishes. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

4. Remove Personal Items

You want potential buyers to picture themselves living happily in your space, and pictures of your family everywhere and a refrigerator covered with personal items are not consistent with that goal.

Animal print pillow on linen chair in beautiful room with horse sculpture. #neutralinterior

via Lila Frank. How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

5. Make the Entry Pleasant

You want to show that there is a designated place for keys, coats, mail, etc. but do tidy up the area so it feels airy.

Farmhouse style enry with antique farm bench, Shaker peg rack with baskets and hats, and white wellies rubber boots. Eleanor Cummings. #modernfarmhouse #moderncountry #farmbench #mudroom

via Eleanor Cummings – read the story about her modern French farmhouse

French Market Basket #moroccan #tote #French #market #Frenchcountry

French Market Basket: FIND HERE

6. White Towels in the Bathrooms

White towels feel spa-like and just cleaner than colorful towels.

French Country cottage bathroom decor with freestanding tub, French chair, and glass fronted cabinets storing towels. Decor de Provence.

via Decor de Provence – read the story featuring this stunning French cottage

7. Open Blinds to Maximize Light

Let as much natural light flood your rooms as possible!

Serene white kitchen with European inspired modern farmhouse style by Hello Lovely Studio. #kitchendecor #FrenchCountry #neutralinterior #kitchendesign #windowseat #tranquil

my kitchen – Hello Lovely Studio  How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

8. Think Curb Appeal

One of the best things you can do is simply clean the front door, entrance, and porch area thoroughly. Power wash it if necessary. Even simple pots of fresh greenery (or faux if you can get away with it) will do wonders. Mow the lawn. Remember many buyers will drive by before making an appointment for a showing – make sure your home’s entry is inviting. Take photos then study them to tweak the plan.

French inspired courtyard with fresh greenery and French Country decor. Hello Lovely Studio

My Front Entry – Hello Lovely Studio  How to Sell Your Home for Top Dollar! {8 Real Estate Marketing Tips}

Liddie Acacia Wood Garden Bench

Lutyens Garden Bench: FIND HERE

Sell Your Home for Top Dollar - 8 Tips to Help! #realestate #marketing #home

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Hope these tips helped and you discovered some inspiring ideas! I hope you’ll share this to Pinterest and Facebook so your friends see it since this is the hot season for real estate!

If you have recently moved, here are some tips to make your new place feel more like home.

Peace to you right where you are.

~michele

 

 

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12 Comments

  1. April 15, 2018 / 1:57 pm

    This was interesting! I have to say, I prefer something that’s halfway to ruin, so I can redo it to my taste. When we were looking for our house, I insisted on one thing: mature trees, because I didn’t have 30 years to wait for them to grow. The house, by contrast, was easy to change, and it did.

    • April 15, 2018 / 5:12 pm

      I think I know just what you mean. Since no house we look at is going to have the right kitchen, I would much rather look at those needing updates. Trees are so important to me too, and our present home came with a bunch of unsavory features…But the trees! You just can’t underestimate the value of them. 🙂

      • Connie
        April 16, 2018 / 9:11 am

        Call me nuts, but the kitchen is the last concern on my mind when looking at a home. Sure I don’t want it filled with barely-working appliances in a windowless space. But for me as long as it has the basics: a sink, stove, oven, frig, microwave, I’m happy enough.

        I have a brother in law who’s a professional chef. I had been seeing online all these huge kitchens and wondered about them. One article by a married couple, both chefs, said: “You really only need about 4 square feet of prep space.” So I asked my brother in law if that was true. He gave it a thought and said, “Yeah, that’s about all you really need.”

        So why all these huge kitchens? Sure I like a pretty kitchen as much as the next person but I’m ‘very old school’ in that when I cook, I want to cook without an audience. Give me a closed off kitche to hide my cooking mess and a lovely dining room to serve my guests when all’s ready.

        • April 16, 2018 / 9:41 am

          Huge kitchens make sense for a lot of families because they function as living spaces, not just for meal prep. We linger in our small kitchen, and I sooooo miss our old huge one. Everyone gravitates toward that space anyway when you entertain, so it might as well be roomy. I think I’m a little old school like you when it comes to cooking though. I need to keep my thoughts together and get in my zone so talking and having an audience makes it tricky. Kitchens really do tend to sell houses regardless of how much space is realistically needed so when you want top dollar, it truly can make a significant difference to put dollars there. 🙂

  2. April 16, 2018 / 7:31 am

    This is one fantastic list of tricks to buy/sell a house. And for the most part, We have a well-equipped entertainment room in our villa and it the point is well engaging that most people are likely to a bit high for special features available in the house. Thanks for posting such useful article, Michele 🙂

    • April 16, 2018 / 9:46 am

      Thanks for reading.:)

  3. Connie
    April 16, 2018 / 9:03 am

    I’m agreeing while I’m having a very serious giggle! Why? Well in our area it’s almost as if any one of those features would be reasons why homes DON’T sell here. Let me give you a couple examples——-

    Marble? “What?! It’s granite or go home.”

    Decluttering and de-personalizing? “They’re not buying our stuff, so it shouldn’t matter what they see!” (I am NOT kidding here!)

    Media room? “Who cares as long as I can have my 72″ flat screen TV and recliners with beer holders in them in the living room!”

    Freestanding tub? “Just give me a shower. Nobody wants a tub these days.”

    Open blinds to maximize light? “No, leave ’em closed so they don’t see the dirt.”

    Outdoor fireplace and kitchen? “Here??? Why would I pay extra for those when we could only use that about 3 months of the year! Just give me a gas barbeque cooker and I’m good to go….Hey, don’t forget the beer!”

    We’re in what some people have called “The Northern Outpost” so ideas like this will probably get here eventually…..like in about 10 years. Haha!

    Lovely post and lovely photos as always. So enjoying your blog and very happy to have found you! 🙂

    • April 16, 2018 / 9:45 am

      Thanks for playing along and addressing how these tips don’t apply to every real estate market. Swimming pools don’t fetch as much of a return in the Midwest where I live as they do in the Southwest – so you’re right, there’s no point in investing dollars into something a particular demographic will never see value in. 🙂

  4. April 16, 2018 / 10:12 am

    Great tips Michele! Fresh paint seems to work like magic too. Can’t wait to see your next fixer upper🙂

    • April 16, 2018 / 10:15 am

      The thought of another fixer upper makes me this old woman feel tired! I think staying put or a new build would be wonderful! 🙂

  5. Joanna
    April 16, 2018 / 10:45 am

    I read this list a couple of days ago. Obviously, these requirements are for an upscale area. I have had 12 homes and most of these would not be on my list.
    I interview realtors to pick the one that best suits my needs. Good photos are paramount to attracting buyers. A well written listing, too,
    I believe curb appeal is on top of the list. If you can’t get them to even enter your house, you miss an opportunity to sell. Gardens should be eye catching but not too busy, front door should be a welcoming color and a chair out front is inviting.
    Kitchens and baths are next on my list. They have to be functional & updated.
    Walls & trim should have a fresh coat of paint. I always use a neutral color so anyone can picture their furniture in the spaces. I like to move into a home and take my time making changes, as I get a feel for the house.
    A good location is important too. I don’t care how spectacular a house is if it’s in a less than desirable area, close to a highway, by a corner store, etc.
    No clutter, no personal items on display, no Smells!
    Lovely photos today!

    • April 16, 2018 / 11:20 am

      Great discussion and reminders, Joanna! This report definitely seems relevant to higher end homes, and it’s time sensitive to current trends. It’s not suggesting adding professional kitchen appliances to help sell a fixer upper on the swamp. Rather, it’s saying if your fixer upper on the swamp is exactly like your neighbor’s fixer except yours also boasts professional kitchen appliances, your place may sell for up to 20% more than your neighbor’s place. 🙂

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