If you use Pinterest, then you may have noticed some recent changes. The Smart Feed used to show you images that were recently pinned, but now you’ll see what Pinterest thinks you are interested in based on who you follow, your pins, and your interests. As a relatively new Pinterest user who is trying to leverage it to drive more traffic to this blog, I am now paying attention to how the algorithm works and how to increase the quality of my Pinterest account and ranking there. Oh my lord. As if trying to create content Google will like wasn’t challenging enough! Here’s what I know: THERE IS SO MUCH MYSTERY and VARIED ADVICE about Pinterest on the web that it is hard to know the best practices beyond just creating great content!
If you are a blogger or own a business, you probably know Pinterest is not a social media channel…it’s a search engine like Google. I have been blogging before Pinterest existed. In fact, it’s why I began blogging! I wanted a sweet place to store all the images I loved since my spiral notebooks stuffed with magazine pages were bulging at the seams!
Before I get to Pinterest stuff, I want to first share with you the images that are getting repinned the most from my blog and Pinterest boards in the last few weeks. If you want to do your Pinterest followers, friends on Pinterest, and your blog buddy here a favor, DO PIN THESE POPULAR INTERIOR DESIGN PINS! (And if you pin the banners that seem like weird things to pin, no worries, they should take people to the right blog post and won’t just send them back to this post!).
Meet me at the finish line to read the tips/secrets Pinterest recommends for best success on this search engine.
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This amazing guest house (in Houston, belonging to Annette Schatte) is charming the pants off a lot of Francophiles!
Ruth Gay’s house with interiors by Pamela Pierce is so timeless and special, it will never fall from favor on Pinterest or elsewhere!
You might recognize this next charming breakfast area from HGTV’s Fixer Upper – it is in a 1927 Tudor home I blogged about right here.
You would not believe how many emails I receive about choosing a white quartz for a kitchen. This next pin links to that story where I share my own journey and offer help.
When I blogged about black and white decor, this image blew up!
Desiree of Decor de Provence has moved on from her former French chateau where this kitchen is located, but on Pinterest, it is still gaining traction with its gorgeous green aqua tiles! See that story here.
This is a modern farmhouse I blogged about long ago, and it still gets repinned and shared all these years later!
Lovers of French Country keep repinning this next kitchen from a popular post on that subject.
Lots of folks on Pinterest want to make their way to Waco, Texas someday to check out Magnolia Market, and this post where I share tips is gaining traction with farmhouse style and fans of the show!
Everybody loves an inspiring quote that lifts the spirit.
So many breathtaking images from Patina Farm, and this pin with the amazing architecture is having its day.
I hope you found these inspiring images PINNABLE!
Before I even share what I’m learning about Pinterest and its recent changes and recommendations, I have a question for you pinners with thousands of followers: DO YOU HAVE A DECOR RELATED BOARD I MIGHT BE ABLE TO CONTRIBUTE TO? Since I am new to using Pinterest and trying to grow (I have almost 4,000 Pinterest followers), I would like to add more followers to increase Hello Lovely’s presence there. One way to do that is by joining groups of like-minded pinners!
Joining group boards helps since it provides another board to share content to which will be seen by followers and hopefully repinned. Does this make sense? A few of my own Pinterest boards are collaborative boards with several other people. As a decor blogger with a ton of images to share, I need boards to share pins to! If you have a strong Pinterest following or are growing like me, please consider sending me an invitation to join as a contributor to one or more of your decor related boards. It is one way that I can continue growing Hello Lovely, and I’ll be so grateful.
3 Pinterest Success Secrets to Keep in Mind
If you use Pinterest just for personal organization of beautiful decor, recipes, and great ideas, these secrets may not seem that useful to you. However, if you have a strong following on Pinterest, want to promote a blog or business, or use Pinterest to sell things, these tips may help.
1. Ideal Images for Pinterest
Size matters. The best size for images to be pinned to Pinterest is: 600 x 900 or 600 x 1260. Pinterest is now cutting off longer images.
Vertical skinny images are favored for good reason…mobile users! Those beautiful wide, landscape scaled photos don’t go over well on Pinterest.
Images should not be too busy, too text heavy, or too confusing. You want them to be to the point and to pique curiosity.
2. Keywords for Pinterest
When you are pinning images or posting them on your website, you’ll want to include keywords in the description so that when folks are searching Pinterest, your pin may be shown. You don’t want to just stuff those keywords in a description though – Pinterest favors natural descriptive sentences.
I’m sure you have been seeing hashtags on Pinterest. Should you use them? YES. And how many? Believe it or not, Pinterest recommends using up to 20 to describe your Pinterest PIN image.
If you are not sure what keywords or hashtags make sense, there are a couple of things to consider. If you want a Pin on your board to be discovered, think about what someone searching on Pinterest would type into the search box. Go ahead and actually use the search feature to see what other longtail keywords come up, and add those if they make sense. If you want viewers on Pinterest to click your Pin to go through to the blog or website it is linked to, then use keywords that describe what the post is about. The whole point is to be helpful and not sneaky!
3, When and How to Pin to Pinterest
Pinterest says don’t worry about how much you Pin! They want us pinning all day. But the time of day you pin and what you pin first first matters a lot. Your first 5 pins of the day are very important. It makes me want to beg my followers to start pinning their first 5 images from Hello Lovely first before pinning other pretty pictures! I would be so grateful for this since it truly matters where Pinterest is concerned.
Knowing my first 5 pins are important in how they will show up in Pinterest’s Smart Feed, I use Tailwind as a scheduling tool since I can’t always manually pin throughout the day. It is well worth the money in my opinion since it is Pinterest-approved and not only makes pinning easier, it gives me all sorts of info about what is getting repinned and identifies my best performing pins on Pinterest.
Instead of spending an hour per day pinning to Pinterest (7 hours per week), I can now schedule my PINS with Tailwind in 1.5 hours per week. That is saving me 5.5 hours per week x 4 = 22 hours of work per month for around 10 bucks! I don’t think you can beat that. Since I signed up for their annual plan, I don’t even have to worry about a PIN limit. It’s unlimited pins when you pay for the annual plan. Tailwind has a free trial, or if you’re feeling saucey, just go for it and watch your Pinterest presence improve.
Oh, and about WHAT you pin. If you have a blog or business, Pinterest wants you pinning content other than your own. Some folks say 50/50 is okay, and others insist 70/30 (with 70% of content from others, 30% of your own). This is another perk of using Tailwind: scheduling pins with the right ratio is much much easier when done in one fell swoop rather than manually throughout the day.
Peace to you right where you are.